More Than Just Label Design
Client
Tertulia Cellars
Scope
Visual Identity
Art Direction
Product Design
Strategy
How a Winemakers creative exploration inspired us to create four unique wines and an entirely new product line.
The Challenge
Do a rebrand without rebranding
our approach
Transform four unique wines into a new product line
The Brand
Established upon the foundation of community, togetherness, and friendship, Tertulia literally means “Social Circle”. A place for gathering, sharing, and enjoying wine with those you love.
Tiered Product Portfolio
Four Seasons. Four Wines. For Friends.
Four Seasons.Four Wines.
For Friends.
The Components for Creation
Wines meant to be enjoyed with your community during every season of life.
“Live in each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influence of the earth.”
– Henry David Thoreau
Spring
Summer
Autumn
Winter
The Solution
A new portfolio segment inspired by the textures and colors of each season.
Lily
Olive
Spring
Primavera
Sand
Blonde
Summer
Verano
Leaf
Burgundy
Autumn
Otoño
Snow
Silver
Winter
Invierno
The Result
PRIMAVERA
SPRING
Like sunlight captured in glass, Primavera, our
late-harvest Viognier, is reminiscent of springtime
and the sweetness of new life.
VERANO
Summer
A testament to its namesake, Verano
is refreshing and lively. This
effervescent varietal is the ideal companion on a hot summer day and brightens up any table or celebration.
OTOÑO
Autumn
Bold and full-bodied, Otoño embodies the
richness of autumn in all of its colorful splendor. This wine ushers in the new season and is perfect for the warm days and chilly nights of fall.
INVIERNO
Winter
The ideal companion for cozy nights by the fire,
Invierno’s deep and enticing textures were made
to be enjoyed with hearty seasonal pairings.
