The Only App Rewarding Wineries and Wine Lovers


Advocate.Wine (ADW)


Product Development

App Development

Brand Identity

We’re always looking for creative solutions to help those around us. When we saw a need in the wine industry, we knew we had to help.
And so, was born.

The Challenge

Create a solution to liquidate wineries’ excess wine without devaluing their brand.

our approach

Build the software that rewards and connects wine lovers (advocates) with wineries that have excess inventory.

balloon girl

Built from the Ground Up

We started at ground zero with just an idea and finished with a fully-developed mobile app.

In the process we designed every element, from the brand identity all the way down to the physical, in-store experience.

Something for Everyone

My Story

My Winery

Advocates get access to a wine community where they’re rewarded for sharing wines they love.

Building a Wine Community

Instagram was the primary acquisition channel we used to build a pre-launch community of influencers and wine lovers.

Coming To Life

With a defined visual identity, fully developed app, and a community of advocates, we created a campaign to showcase in the wild and spread brand awareness.  

Ready to make your dreams a reality?


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