BWD Portfolio - advoglobal

Shattering the All-Time Revenue Record in Just One Month

Client

Ski Bluewood

Scope

Brand Strategy

Brand Identity Refresh

UX Optimization

Systems Migration

Email + Text Marketing

Social Media Management

Paid Ads

Event Activation + Implementation

Production Shot List Management

Ecomm Store Development

Character Development

During a time when small ski hills are becoming few and far between, Bluewood approached AdvoGlobal to build brand equity and help ensure sustainable growth for years to come.

The Challenge

Boost season pass sales. Amplify top-of-mind awareness. Refresh the brand.

our approach

First, we focused on building the relationship with those who know and love Bluewood

Good Comms > Bad Comms

Communicating effectively to the Bluewood community (with tone and voice dialed in) was critical for strengthening trust and engaging the current customer base.

We started with email (which continually proves to be the breadwinner of communication with the highest ROI of all other channels) and was key in driving traffic to convert on their website and making their way up to the mountain.

Boost Engagement

Transparency

Weather reports, both good and bad, were regularly communicated through social channels, strengthening the trust and loyalty of Bluewood's customers.

1,092
Instagram Likes

Power to the People

We put the power in the hands of the Bluewood community, giving them a sense of ownership for on-mountain decisions - like naming the Terrain Park!

129
Instagram Comments

I Need a Doctor

A creative play on the traditional sick note which garnered the most shares and took home the Chinook Award at the American Advertising Federation in the Tri-Cities.

65
Facebook Shares

Elevating the On-Mountain Experience

We coordinated, marketed, and assisted in the activation of four new on-mountain events.

Music on the Mountain

A series of live music events in the lodge featuring local artists.

Women's Ski Camp

Bluewood’s first ever ski camp for intermediate and advanced women skiers.

Skyliner Kids Program

A half-day ski school program for kids ages 3-6 to develop a love of winter sports.

Work From Hill

Pilot coworking program that opened the lodge to local remote workers.

Turn Me Up!

With Bluewood’s customer base more engaged, we used reels to show the energy on the mountain, creating FOMO. This enticed visitors to keep coming back for more.

Our Approach

Second, we focused on outbound acquisition strategies to bring new customers to the mountain.

Building New Connections

By focusing on what they truly value, we created meaningful connections with new users.

We Out Here

We used strategic community partnerships to increase top-of-mind-awareness by placing print ads in front of Bluewood’s serviceable obtainable market (SOM).

Our Approach

By refreshing the brand, we were able to build brand equity and top-of-mind awareness.

Revitalizing a Historic Brand

With Bluewood’s long standing history in the valley, we made sure to preserve the historic roots while guiding their brand identity into the 21st century.