The Only App Rewarding Wineries and Wine Lovers
Client
Advocate.Wine (ADW)
Scope
Product Development
App Development
Brand Identity
We’re always looking for creative solutions to help those around us. When we saw a need in the wine industry, we knew we had to help.
And so, advocate.wine was born.
The Challenge
Create a solution to liquidate wineries’ excess wine without devaluing their brand.
our approach
Build the software that rewards and connects wine lovers (advocates) with wineries that have excess inventory.
Built from the Ground Up
We started at ground zero with just an idea and finished with a fully-developed mobile app.
In the process we designed every element, from the brand identity all the way down to the physical, in-store experience.
Something for Everyone
My Story
My Winery
Advocates get access to a wine community where they’re rewarded for sharing wines they love.
Building a Wine Community
Instagram was the primary acquisition channel we used to build a pre-launch community of influencers and wine lovers.
Coming To Life
With a defined visual identity, fully developed app, and a community of advocates, we created a campaign to showcase advocate.wine in the wild and spread brand awareness.
