Laying the Foundation for Future-First Agriculture
Client
Aggregation Agriculture (AGR)
Scope
Web Design
Website Development
Brand Identity
In a landscape dominated by conventional farming narratives, AGR enlisted AdvoGlobal to craft a brand identity that elevates regenerative agriculture from misunderstood method to visionary solution.
The Challenge
Build a cohesive brand identity and website.
The approach
A strategic rebrand that informs, engages, and inspires.
Strategy
Colin, the owner of Aggregation Agriculture (AGR), recognized the need for a new brand to elevate his business. After preliminary discussions, Corben and Luke met with Colin downtown Walla Walla to launch their discovery session.
The conversation quickly deepened, exploring the critical issues with conventional farming and its true impact on food systems and communities. Colin candidly shared his primary challenge: “[My biggest hurdle is] convincing farm boards that this regenerative approach is superior to traditional methods.”
By breaking away from conventional agricultural practices, AGR embraces regenerative agriculture. His innovative approach focuses on reducing input costs, conserving moisture through no-till techniques, and harnessing the natural regenerative power of ecosystems.
Advo’s mission was clear: craft a compelling narrative that would resonate deeply with consumers, clearly demonstrating the value of regenerative methods.
Design
Guided by the mantra “Everything is an opportunity,” we developed a cohesive brand identity that articulated AGR’s transformative vision through four key pillars:
Capturing and storing carbon to combat climate change.
Protecting and restoring natural water cycles.
Boosting nutrient density, gut health, and immunity.
Strengthening local economies through more profitable farming.
And with these core principles as our foundation, we crafted a compelling design system that positioned Colin and AGR as far more than just another alternative farming method.
The selected stylescape for Aggregation Agriculture
Logo animation for Aggregation Agriculture
